In the People Business of the Creative Industry, Corporate Culture and Strategy are the basis of all Mergers & Acquisitions.

Be it the innovative alliance of different agen­cies, be it the smart acquisition of a dream poten­tial. Or even the tar­geted transfer of a life’s work into the right hands: It’s about the future.

Despite the frequent focus on num­bers in classic M&A busi­ness, it is qualita­tive factors that play the game in our market. What good is an agency without cultural values? What good is adding up the num­bers with­out a strategic projec­tion of a pros­perous future?

At the beginning of every success is empathy.