In the People Business of the Creative Industry, Corporate Culture and Strategy are the basis of all Mergers & Acquisitions.
Be it the innovative alliance of different agencies, be it the smart acquisition of a dream potential. Or even the targeted transfer of a life’s work into the right hands: It’s about the future.
Despite the frequent focus on numbers in classic M&A business, it is qualitative factors that play the game in our market. What good is an agency without cultural values? What good is adding up the numbers without a strategic projection of a prosperous future?
At the beginning of every success is empathy.