M&A in a People Business: The innovative fusion of different companies, the smart acquisition of your dream partner or the planned transfer of your enterprise – they all depend on Corporate Culture and the right strategy.

It’s about the future – not short-term profits. Facts and figures are of course highly relevant. But many cases show that there are even more important factors at play: In innovative, people based creative industries with all its different agencies, it’s all about quality. Partners for a successful alliance have to bring more to the table than only money. Otherwise you could ask your bank.