Mergers between the worlds of branding and tech are based on culture and strategy. In this case, the company value will also be correct.

This is even more true in the age of AI – whether it's the merger of complementary agencies on the move to the next level (1+1=3) or the smart acquisition of a suitable potential.

Unlike the purely numbers-driven M&A of traditional financial institutions, qualitative factors like culture and strategy play the leading role in our agency market. It's the choice between short-term and long-term.