Corporate Culture

Innovative M&A, even targeted col­laborations for the initiation of a stra­tegic alliance mean creativity and flexi­bility within quality-oriented value creation chain. If the cultures of the partner agen­cies do not har­monize with each other, failure is programmed.

Values like empathy, desire for team­work or trans­parency shape the people business of the agency world today contrary to the behavior of the second half of the last century.